Customer knowledge: one insight at a time.

This year, we analyzed hundreds of interviews, uncovering valuable cultural trends. It’s clear—there’s no one-size-fits-all solution. To meet each market’s unique needs, we must test, adapt, and align with our customers’ expectations, driving us toward true customer obsession."

“Welcome to Thailand!:” In Thailand, visibility equals trust. Thai customers find reliability in brands that are everywhere—TV, billboards, and streets. It’s not just about quality; it’s about presence.

“Across the world, priorities shift…” In Denmark, sustainability is everything. Danish customers choose brands that align with their commitment to the planet, asking about environmental impact as a principle..

In Sweden, decision-making prioritizes price, quality, and a growing commitment to sustainability. Buyers value eco-friendly options but still seek cost-effective choices.”

German glass industry customers prioritize quality, competitive pricing, and reliable technical support to meet their operational needs effectively. 

In Poland, gypsum and insulation customers prioritize certified, high-quality products. Exceptional customer service, including quick delivery and efficient complaint handling, is also crucial for satisfaction.

“Now let’s move to another continent”

In Canada, customers value responsive service, high product quality, competitive pricing, and smooth logistics, seeking reliable support and clear communication throughout their experience.

“And what about global customers? “

Globally, HPS customers prioritize reliable quality, responsive support, competitive pricing, quick delivery, accessible samples, and clear, multilingual communication for smooth interactions.

Connecting with customers globally means understanding what matters locally. Let’s make a meaningful impact, one customer insight at a time because one size never fits all.